Design begins
with understanding
I'm Omar, an independent designer with over 10 years of experience across digital products, brands and systems. Over the years I've learned that most design problems aren't visual problems. They're decision problems.
My work begins by understanding people's ambitions, what drives their decisions and what businesses are truly trying to achieve. From there, I shape products, brands and systems able to align both sides.
The interface is simply where those decisions become visible.
What guides my every
decision
Before designing, we start from context.
Understanding the product, the market, the people and the goals lets us tackle the right problem before even looking for a solution.
Every decision has to have a reason.
Making the choices explicit lets us discuss them, share them and keep building on a common direction.
Constraints are part of the problem.
Technology, budget, timelines, regulation and roadmap change what is possible. When they change, we redefine the project priorities together.
Design has to work outside Figma too.
A solution has to be understandable for the people using it, concrete for the people building it and solid enough to evolve with the product.
Football taught me that a result does not exist without a system. Videogames , that behavior comes from the rules and the possibilities around it. Collecting , that rarity attracts attention, but context is what determines its value. Different things, but they taught me the same one: before you can understand a result, you have to understand what produced it.
Work History
Freelance
Digital Creative DesignerIndependent consulting in digital products, branding and communication strategy. I have worked with companies like Lexroom, quantum computing firms and creative studios like Dite Communication. Today I work with Cosmico as Design Lead on complex projects, leading the design and supporting the team in reaching its goals. I also collaborate with other teams that bring different skills together to take on digital and communication projects.
Colla Studio
Senior Creative DesignerBranding, product design, and digital platforms across startups, creative studios, and global companies: Allimb, MooneyGo, and KBlue/Würth on the product side; iNEENOS, NakedOptics, and Bono Bono on e-commerce; new identities for fashion and AI-driven longevity services; and corporate platforms for Essilor Luxottica and The Italian Sea Group.
GreatPixel
User Experience DesignerDesigned a concept app for SEA Aeroporti aimed at first-time and regular flyers, the Opyn design system for one of Italy's leading SME lending marketplaces, the new marketing-strategy experience for Mapp Cloud, and the online shop experience for LoF.it, from product discovery through delivery.
Imille
UX/UI DesignerDelivered the new Enel Energia app and its loyalty program experience as part of the Enel team, designed the new Enel private area for individual and business customers, and built a new car rental experience for Locauto.
TBWA\Worldwide
Graphic & UI/UX DesignerUI/UX work on the #letsmoveforrio campaign for Technogym, the new TelepassPay brand, and Eni's Enjoy, EniStation, and Enigasaluce properties. Also worked on Roche's Ector the Protector Bear, an award-winning product site and microsite, and produced social content for BNL, Nissan, and Technogym.
Electronic Arts (EA)
Photo EditorPhoto editing and image asset production for Electronic Arts, working on FIFA 16, FIFA 17, and FIFA Mobile.
Awards6
Let's talk
Got something
to build?
Tell me what you're trying to do, even if the problem isn't fully clear yet. We can start there.