Essays on design, AI and the way organizations actually work.
The designer who can do everything doesn't exist, and maybe we don't need one: what matters is how often a problem changes hands before it's solved, and curiosity.
Building a tool made to measure costs less every month. The question stops being whether that program is worth paying for and becomes whether I have the skills to make it myself.
The office was infrastructure, and one of the conditions that made it necessary has changed. Maybe it should be redesigned around shared decisions, not desks.
Work has changed faster than the way we organize it: new tools dropped into places, roles, processes and metrics built for the work of ten years ago.
A component library is only the visible part. A Design System is a system of decisions, rules and responsibilities, and the part that matters most is governance.
We keep confusing the craft with the tools. Maybe it is time to separate them.
This is not a forecast about the future of design. It is the reflection of a system that stopped designing context and started optimizing only for output.
A reflection that started as enthusiasm and (almost) ended as rejection.
Not everything that costs has a budget line, and some things cost because they were never designed.
