EssilorLuxottica formed in 2018 from the merger of two category leaders (one in lenses, one in frames), each with its own history and its own portfolio of brands beneath it. The corporate site had to represent a group, not flatten one.
Essilor Luxottica
Year
2023
Type
Corporate
Role
Lead Designer
Overview
Full-width desktop screenshot: EssilorLuxottica homepage hero with iridescent palette, bold editorial grid, and above-the-fold composition
Opportunity
Authority Without Erasure
The business reality: a parent company needed a digital presence strong enough to represent the scale of the merger, without competing with, or diminishing, the many recognisable brand names it now carried.
The tension sat in hierarchy: how does a corporate identity assert itself while leaving room for everything it holds underneath?
Vision
Light as the Unifying System
Rather than choosing a single corporate colour (the default move for most groups this size), the direction drew from the physics of the product category itself: how light moves through a lens. An iridescent system, restrained by a monochrome base, gave the brand a way to feel premium without competing for attention.
Dual circular iconography, echoing both eyes and lenses, became the connective thread across a portfolio that otherwise had very little visual overlap.
Colour system detail: spectral iridescent accents layered over monochrome base; swatch grid showing the full palette range
Dual-circle iconography in context: eyes/lens motif applied across page headers, section dividers, and brand navigation elements
Design in Action
A System Built to Share the Stage
Typography
An international, unadorned type system: confident enough to carry corporate weight, quiet enough not to compete with subsidiary branding.
Colour System
A monochrome foundation with iridescent accents used sparingly: restraint as the actual design decision.
Layout
Spacious, editorial fields that give the parent brand's message room, without crowding the subsidiary content it introduces.
Motion
Animation modelled on light refraction: present enough to register, subtle enough to stay in the background where it belongs.
Full desktop spread: editorial content section with branded typography, spacious field composition, and sub-brand integration in layout
What I Learned
The Most Powerful Move Was Restraint
At this scale, design isn't about dominance. It's about orchestration. The system had to hold authority and generosity at once: strong enough to represent the whole, open enough to let each part still be seen.
The strongest decisions in the project were often the ones that held back rather than added.
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