MooneyGo entered a market shaped by habit: commuters who already had a system that worked for them, in MyCicero. The business context was an acquisition; the real context was thousands of people who didn't ask for change. The task wasn't merging two apps. It was merging two sets of expectations without breaking either.
Mooney Go
Year
2023
Type
Mobility
Role
Lead Product Designer
Overview
App home screen: unified mobility dashboard showing all service categories (parking, transit, sharing) in a single cohesive interface
Opportunity
A Merger, Not a Redesign
MooneyGo's acquisition of MyCicero created a business opportunity and a behavioral risk in the same move. Two platforms, two habits, two definitions of 'normal', and a user base with little patience for either being disrupted.
The brief wasn't to build a better app. It was to understand what MyCicero's users had built their routine around, and what MooneyGo's roadmap required next, then find where those two realities could actually meet.
Vision
Designing for What People Already Trust
The response had to hold two things at once: enough continuity that existing users felt nothing was taken from them, and enough new capability (E-tolling, expanded transit, sharing) that the merger made sense on paper and in practice.
That meant treating the design system itself as the real deliverable: a structure flexible enough to absorb new services without each one requiring people to relearn the app from scratch.
Design system overview: component library showing tokens, UI patterns, and type scale used consistently across the app
E-tolling feature: new payment flow screen showing toll detection and one-tap payment integrated into the main navigation
Design in Action
System Thinking Across Two Realities
Cross-Team Alignment
Worked directly with MooneyGo's product team and MyCicero's engineers: two organisations with different priorities that needed one shared direction, not just one shared codebase.
Design System
A component system built to absorb new services without forcing existing users to relearn the interface each time one launched.
Continuity Over Novelty
Every new pattern was tested against one question: does this still feel like the app people already trusted, or does it feel like a replacement?
Service Redesign
Parking, ticketing, tolls, and sharing: each flow rebuilt against real usage patterns, not assumptions about what 'better' should look like.
Parking booking flow: location search, spot selection, and payment confirmation in three steps
Train ticket screen: route summary, seat selection, and QR code delivery
Toll payment confirmation: auto-detected vehicle, amount due, and digital receipt
What I Learned
Design as a Bridge, Not a Rebuild
The lesson wasn't about interface design. It was about what happens when you change a system underneath people who never asked for the change. The work that mattered most was invisible: the parts that stayed exactly the same on purpose.
MooneyGo was named Consumer Product of the Year 2023, a signal that the market read the transition the way it was designed to be read: as continuity, not disruption.
Essilor Luxottica
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CorporateUI DesignInteraction 2023