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HealthUI DesignRedesign

Allimb

Year 2024
Type Health
Role Visual & Creative Digital Designer
Allimb
Overview

Designing for recovery, not just rehabilitation.

Allimb is a digital platform that connects people through their rehabilitation journey with the physiotherapists guiding them.

That means designing for two very different experiences.

For a patient, opening the app can mean facing another day of exercises, pain, or progress that feels too slow. For a physiotherapist, the same platform needs to make clear what's happening, how the patient is progressing, and where to step in.

So the challenge wasn't building an interface that worked for everyone.

It was understanding what being useful actually meant for each of them.

Today's Routine — the patient's guided exercise player
Live pose-tracking correction during an exercise
Patient stats and progress dashboard
Opportunity

Two people. One path to recovery.

The project wasn't limited to redesigning the patient app.

It involved Allimb's rebrand, the new digital experience for patients, the web presence, and the professional tools physiotherapists use to manage rehabilitation programmes.

The first step was understanding the people behind these interfaces.

Patients needed simplicity, orientation, and an experience that could stay with them even on the days when continuing wasn't easy.

Physiotherapists needed clear information, control, and a precise view of how each patient was progressing.

Different needs. Different mental models. The same product.

The system had to hold both perspectives together without sacrificing either one.

The Allimb app icon on an iPhone home screen
A physiotherapist reviewing a patient's exercise schedule on the professional dashboard
Vision

Making simple what isn't simple.

The product had to be medically credible without turning cold or impersonal.

That became the direction behind both the rebrand and the experience design.

The new identity gave Allimb a calmer, more human, more recognisable language. The product then carried that direction into the experience itself, using clarity and structure to make rehabilitation easier to understand.

For the patient, that meant reducing the mental effort it took to understand what to do, where to go, and how to keep going.

For the physiotherapist, it meant turning a large amount of information into a simple read of the patient's status and progress.

The goal wasn't to make healthcare more 'friendly'.

It was to make a hard experience easier to face.

Physiotherapist dashboard: last patients managed and adherence/quality analytics
Edit Schedule screen: weekly exercise plan builder for a patient
Patients list, with schedule status per patient
Individual patient profile, with active and expired schedule history
Principles

Designing around what people actually go through.

Rehabilitation has to fit inside everyday life
We explored the flows starting from the moments that actually matter: knowing what to do, tracking progress, and knowing what comes next. The interface had to make the routine simple enough to pick back up every day.
Motivation comes from the experience itself
The rebrand gave Allimb a calmer, more human, more recognisable language, one that carries medical credibility without adding distance from the patient. That same direction was carried into the digital experience.
Every piece of information has to help someone understand
Patients and physiotherapists read the same journey from different angles. So data, exercises, and progress were turned into information that helps one understand their own path, or decide on someone else's.
Consistency makes the ecosystem recognisable
The patient app, the professional tools, and the web presence answer different needs, but belong to the same system. Logic, language, and identity were adapted to each context while keeping one coherent experience.
What I Learned

Good healthcare design starts with the person.

This project was a reminder of how often the interface is only the most visible part of the problem.

The hard part is understanding what that interface actually represents to the person using it.

For a patient, Allimb isn't just an app. It's part of a recovery journey that can be slow, frustrating, and deeply personal.

For a physiotherapist, it's a tool for understanding a patient's condition and making decisions about their care.

The design had to respect both realities, and that's what guided the work: from the rebrand to the flow exploration, from the experience architecture down to individual interactions.

The result was a system designed around the people who actually need it.

Let's talk

Need this kind of thinking on your next project?

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